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| Design had to be recast to maximize the ‘Beauty’ of women in the high technology space 'Republic'. The font of the Beauty Republic® is based on elemental shapes-a circle, a triangle, and a square. The font signifies the philosophy of Beauty Republic®, which aims to promote women’s sensuous and emotional beauty with innovative science and advanced technology.
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| Simplified the letters B and R from Beauty Republic® and recreated it as a symbol that transpires the aesthetics, emotion and philosophy of Beauty Republic®.
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